Milestones
Omnilogic management was targeting from the very beginning, to become the dominant player in the domestic, as well as in the regional IT&C market. The company (founded in November 1992 as a private, limited liabilities one), was one of the first to sense the considerable development potential of the technology sector in Romania.
Just a few years after the start-up and notably, with a relatively small number of employees, the company achieved over 20% of the Romanian traditional IT &C market.
The success of the company could be considered primarily due to the realistic business vision of adapting permanently to both the worldwide technological trends as well as to the local market challenges. During its first years of activity, Omnilogic started to invest in high level partnerships, mainly with the at-that-time no. 1's and no. 2's in the IT&C global market, such as IBM, Digital Equipment Corp., Novell, Microsoft, SMC, Seagate, Oki, etc.
Later, Omnilogic enlarged its circle of partners with Hewlett-Packard/Compaq, Dell, Lexmark, Xerox, Corel, etc. Anticipating the downturn in traditional IT&C market, and trying to identify new growth areas, Omnilogic took an early and dramatic decision in the late 90's, to reconsider its core business model and refocus on some other segments within the technology sector, segments involving more potential for growth and profitability.
Therefore, the company moved completely out of component distribution, yet continuing to be active just in the narrow verticals of branded PC’s, peripherals and retail software. Its high priority has been set on high-end networking and the (then) nascent market for converged data-voice. Soon after, Omnilogic strengthened the already existing business relationship with companies like RAD Data Communications (1994), Bay Networks (1995) or set-up new direct partnership with market leaders like Cisco (1998), Avaya/Nortel (1999), Checkpoint (2000), Ericsson (2001) or Harris (2002).
Internally, starting from 1999, all business processes have been restructured and redesigned, together with an almost $ 4 million direct investment in a new internet-based logistic and financial system based on Oracle Applications. End-of-2001, the reshaped Omnilogic was up-and-running, ready to face the challenges of the new converged IT&C market.
New core competencies and new partnerships (SUN Microsystems, Symantec, Veritas, and EMC), have been developed in order to be able to offer more value-added products and services beyond the traditional box-moving activity. We strive for designing and implementing IT solutions which help to improve our client's business efficiency in data processing and IT infrastructure.
Positioning itself today as a Value-Added Distributor, Omnilogic is pioneering the concept within the Romanian market. The business model is still strongly indirect, with more than 90% of the business coming from certified business partners. The company put all efforts behind the sales of high-end, value-add products such as branded servers and workstations, storage, security hardware and software, telecommunication products or high-end networking gear.
A new department of high-end professional services, specialized in complex services for enterprise, telecom and the operator market has been created, along with adding new competencies in the traditional OMNILOGIC education and support activities. Today, OMNILOGIC's professional services department has not only a national, but a regional and European recognition being involved in multiple cross-border infrastructure projects.
OMNILOGIC is the preferred supplier of professional services in the region for Avaya/Nortel, Ericsson, Cisco Systems, Harris, SUN Microsystems and Vocaltec.OMNILOGIC was certified according to SR EN ISO 9001:2001 for management quality of IT&C solutions, equipment provision, applications and consulting. In 2006, Omnilogic acquired SoftNet Development & Consulting, a leading company in the development and implementation of software projects and IT consulting.
Our company success is, at present, the success of our customer and of our business partners. Our anticipative and innovative spirit has always made the difference between Omnilogic and its competitors.Our success comes from the in-depth know-how of our people and our consistent delivery of high quality solutions and products.
Trying to keep pace with the upcoming trends in the industry, Omnilogic anticipated the migration of then current model of distributed computing based on the personal computer, to the DataCenter and real-time content distribution model. Therefore, along with the build-up of its own campus (covering over 3 hectares and 15,000 m2 of building space), the company set-up the only 3 tier data center in Romania within its new Otopeni headquarters.
Branded as ODC (Omnilogic Data Center), it was, at no moment, considered to be a simple hosting centre, but the core of a new vertical of business within the newly created Department of Hosted-Managed-Services and Outsourcing. Even within only the first months after the opening, some of the major companies within the Romanian financial sector decided to consider the new Omnilogic offer for the above mentioned managed hosted services. As well, in the consumer segment, the corresponding branded products OmniVServ and OmniVCloud are proven success stories.
Acquisitions & Partnerships
In 2006, in order to consolidate and diversify its offer, Omnilogic acquired SoftNet Development & Consulting, the leading Romanian company in development and implementation of software projects and IT&C consulting, based on IBM technologies. In 2008, the company was rebranded as Software Consulting & Services (i.e. SDC), and a new business vertical was added, by signing up a strategic partnership with Oracle.This was considered not only for selling and implementing the Oracle Applications Suite/Siebel range of products, but also for extending the available core platforms for its proprietary software products (“eDoc” and “Ebank”), beyond the initial IBM environment. With a team of over 60 people, consultants, developers and project managers, SDC is presently one of the preeminent names in the domestic software market(more details at www.sdc.ro).
In September 2008, Omnilogic signed a broad partnership agreement with the local system integrator and VAR, Frontal Communication SRL, a newly appointed Cisco Gold Partner, and at the same time the Romanian largest Cisco partner in terms of revenue. Within the terms of the agreement, Frontal Communication increased its access to the Omnilogic strong customer installed base and won preferential access to Omnilgic DataCenter infrastructure, in order to develop its complex services portfolio. For its own side, Omnilogic gained a more competitive technological edge, by being able to include in its offer the most advanced unified communications solutions, integrated data security solutions as well as related complex professional services (more details at www.frontalcommunication.ro).
