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Omnilogic and OPTI-UPS sign a distribution agreement

2011-07-18 12:13:33

Omnilogic and OPTI-UPS announce the signing of distribution agreement for the entire portfolio of UPS and power solutions products from OPTI-UPS.

OPTI-UPS is a leading manufacturer of UPS systems and equipment for protection against falls and voltage variations. From OPTI-UPS brand, Omnilogic will offer an extensive range of products, which include standby, line-interactive and online UPS products besides stabilizers and surge buster that have gained the trust of worldwide customers.

The range of power solutions from OPTI-UPS will complement the product lines already distributed by Omnilogic from leading brands: Cisco, EMC, VMware, Lexmark, Kaspersky, Dell, Iomega, Fujitsu, to name a few. With the addition of these new solutions from OPTI-UPS, enhanced suite of products delivered by Omnilogic offers a good chance to its channel partners in winning orders from customers especially in the SMEs.

Speaking on the new partnership, Mrs. Vali Gaitan, Senior Manager Indirect Sales, Omnilogic said, "We are always looking for the best and latest technology to bring to Romania. The economic and financial global crisis make us pay more attention to the affordable business solutions for our clients. This timely distribution agreement of Omnilogic with OPTI-UPS will capitalize on both of our strengths and opportunities. While OPTI-UPS already enjoys recognition in the markets of Middle East and North Africa (MENA), we will leverage our experience and reach to build a distribution channel in Romania and hope to play an important role in the emerging power solution market."

"We are pleased to appoint Omnilogic as our local distributor. Our partnership will help us meet local objectives to build channel partners across a range of verticals. The current emergence of local and regional projects is encouraging to our growth and we hope to support it with our range world-class products that are performance and price competitive." said Mr. Joe Tsao, European Business Manager.

Omnilogic will enhance OPTI-UPS' channel network in the territory by performing activities focused on developing of the distribution channel. This will include offering training and consultancy to partners and enabling them to sell solutions. Omnilogic will also offer value added services to its partners, will offer training programs for and on behalf of OPTI-UPS to enhance service capabilities of the partner network to address customer requirements.

"We are confident that our partners will respond favorably to this latest addition in our product portfolio. Our goal remains to build and maintain a close and strong collaboration with our partners, to help them become better prepared to tap emerging opportunities in IT infrastructure build-up accross different customer segments by providing well-chosen product portfolios." concluded Mrs. Vali Gaitan.